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Research papers

Information technology and marketing research

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and...

Catalogue: ESOMAR Congress 1987
Authors: Uolevi Lehtinen, Liisa Valikangas
June 15, 1987
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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/information-technology-and-marketing-research